— Swiss Made Since 1962
Masterfully crafted in the Vallée de Joux,
for those who live without compromise.
01 — Philosophy
"We do not make watches.
We craft legacies."
Every AUREN timepiece is born from an obsession with mechanical perfection — hundreds of components, each engineered to a tolerance of a single micron. Excellence is not a goal. It is the only standard.
02 — Collections
Cal. A-01 · Ref. 4001
Our flagship dress watch. 40mm rose gold case, navy sunburst dial, 72hr power reserve.
CHF 12,500
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Cal. A-03 · Ref. 4003
Titanium chronograph, onyx black dial, ceramic bezel, 100m water resistance.
CHF 18,900
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Cal. A-05 · GMT
Dual timezone, 42mm steel, sunburst silver dial with emerald GMT hand.
CHF 15,200
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03 — The Experience
An AUREN is not merely an accessory. It is a declaration — worn on the wrist of architects, captains of industry, and those who understand that true luxury is measured in centuries, not seasons.
04 — Movement
The beating heart of every AUREN. Our Calibre A-01 features a silicon hairspring, 72-hour power reserve, and oscillates at 28,800 vph — accurate to ±2 seconds per day.
Live Time
05 — Heritage
AUREN is founded in Le Sentier, Vallée de Joux by master watchmaker Jean-Paul Auren. The first calibre, hand-wound, completed after four years of development.
The Calibre A-03 chronograph debuts — our most technically complex movement, featuring a column wheel and vertical clutch for smooth engagement.
All AUREN movements receive COSC chronometer certification — a standard achieved by fewer than 3% of Swiss watches produced annually.
AUREN introduces the silicon hairspring Calibre A-01-S, eliminating magnetic field effects and reducing maintenance intervals by 60%.
AUREN continues its commitment to in-house manufacturing, producing fewer than 4,000 timepieces annually to ensure absolute quality control.
06 — Contact
By appointment only. Our advisors will guide you through our collection and assist with bespoke commissions.